Attribution Decoded: Redefining Partner Marketing Measurement in the Age of AI
Attribution remains one of the most complex and often contentious challenges in partner marketing. In this episode of The Voice of Partner Marketing, Lucy Mangas (Hitachi Digital), Annie Martin (Microsoft), Theresa Vu (Datadog), and Melissa Monck (Avalara) come together to unpack how modern marketing teams are redefining success in ecosystems where influence is shared and visibility is limited. […]
The Misunderstood Function: Unlocking the Full Value of Partner Marketing
Partner Marketing drives meaningful ecosystem impact, but its role isn’t always fully understood across the organization. In this episode, we explore the structural and narrative dynamics that can limit its visibility from attribution complexity to organizational silos and outline actionable steps to strengthen its strategic position and influence. Moderator Michael Latchford SVP, Partner Marketing & Global Solutions — […]
Reimagining Partner Marketing GTM in the Age of AI
Join a panel of marketing leaders as they explore how AI is reshaping partner marketing go-to-market strategies from redefining partner engagement models to enabling smarter, data-driven decision-making across increasingly complex buying committees. Drawing on new global research and real-world examples, our speakers will discuss how leading organizations are reimagining partner-led growth in the age of […]
A New Era of Influence: How Hyperscalers and Global SIs Are Redefining Ecosystem Marketing
On January 15th at 12:30 pm ET / 9:30 am PT, The Voice of Partner Marketing brings together two senior partner marketing leaders for a dynamic conversation on how hyperscalers and global systems integrators are reinventing marketing strategy across the partner ecosystem. Hosted by Michael Latchford, SVP, Partner Marketing & Global Solutions at Pipeline360, this session features: Together, they […]
Partner Marketing through the Lens of a CMO
In this episode of The Voice of Partner Marketing, we bring together three CMOs who each previously held roles within Partner Marketing. Drawing on their unique journeys, they’ll share what today’s CMOs need to know from their Partner Marketing leaders and teams and how executives can better empower Partner Marketing to drive growth. Viewers will gain […]
Modernizing Partner Marketing Workflows and GTM with AI
Learn from a panel of marketing leaders as they share insights on the adoption of AI and strategic engagement to address today’s increasingly complex buying committees, drawing on new global research that reveals how partnership solutions are being evaluated and purchased at the enterprise level. Together, they will explore: Moderator Michael Latchford, SVP, Partner Marketing […]
Harnessing AI to Transform Partner Marketing
As AI adoption accelerates within Partner Marketing organizations, its influence on strategy, structure, and execution is becoming undeniable. In this inaugural episode, a panel of industry leaders will share insights and best practices on: Moderator Michael Latchford, SVP, Partner Marketing & Global Solutions, Pipeline360 Panelists Kate Quinn Canestrari, VP of Global Partner Marketing, Red Hat Meaghan […]