Partner Marketing drives meaningful ecosystem impact, but its role isn’t always fully understood across the organization. In this episode, we explore the structural and narrative dynamics that can limit its visibility from attribution complexity to organizational silos and outline actionable steps to strengthen its strategic position and influence.
Moderator
Michael Latchford
SVP, Partner Marketing & Global Solutions — Pipeline360
Panelists
Bhawna Sharma, Director, Global Partner Marketing, PayPal
Dina Habib OMara, Sr. Industry Partner Strategy-GTM Lead, Microsoft
Shaun F. Wilde, Principle, Global Partner Marketing Advisor and Consultant
Jo-Anne Bourne, Senior Global Alliances Marketing Manager, Veeam
