Modernizing Partner Marketing Workflows and GTM with AI

Featuring 

Michael LatchfordKristin HeisnerAngharad WestSippora VeenJulia Günther
Michael Latchford, Kristin Heisner, Angharad West, Sippora Veen and Julia Günther

Date

Wednesday, September 24th 12:00am

Watch
this session

Learn from a panel of marketing leaders as they share insights on the adoption of AI and strategic engagement to address today’s increasingly complex buying committees, drawing on new global research that reveals how partnership solutions are being evaluated and purchased at the enterprise level.

Together, they will explore:

  • The adoption of AI in modern Partner Marketing workflows
  • New global research on how partnership solutions are evaluated and purchased at the enterprise level
  • Best practices for engaging today’s increasingly complex buying committees

Meet the speakers

Host
Michael Latchford

Michael Latchford

SVP, Partner Marketing & Global Solutions — Pipeline360 

Speakers

Kristin Heisner
Kristin Heisner
Head of Global Partner Marketing - Commvault LinkedIn
Angharad West
Angharad West
Vice President Marketing, Strategic Alliances - Kyndryl LinkedIn
Sippora Veen
Sippora Veen
VP of Global Partner Marketing - Sage LinkedIn
Julia Günther
Julia Günther
Senior Manager, Regional Partner Marketing - Salesforce LinkedIn