Partner Marketing through the Lens of a CMO

Featuring 

Michael LatchfordSamara HaltermanDeborah JuliusClaudia Lee
Michael Latchford, Samara Halterman, Deborah Julius and Claudia Lee

Date

Wednesday, October 15th 12:00am

Watch
this session

In this episode of The Voice of Partner Marketing, we bring together three CMOs who each previously held roles within Partner Marketing. Drawing on their unique journeys, they’ll share what today’s CMOs need to know from their Partner Marketing leaders and teams and how executives can better empower Partner Marketing to drive growth. Viewers will gain both strategic perspective and practical insights from leaders who understand Partner Marketing from the inside out.

Key discussion points include:

  • The most critical insights CMOs rely on from their Partner Marketing leaders
  • Lessons learned in transitioning from Partner Marketing roles to the CMO seat
  • How CMOs and executives can best support Partner Marketing teams for success

Meet the speakers

Host
Michael Latchford

Michael Latchford

SVP, Partner Marketing & Global Solutions — Pipeline360 

Speakers

Samara Halterman
Samara Halterman
CMO - Myriad360 LinkedIn
Deborah Julius
Deborah Julius
CMO - Integris LinkedIn
Claudia Lee
Claudia Lee
CMO - Celigo LinkedIn