Unlocking B2B Growth: Insights from Our Latest Study on Pipeline Success
This comprehensive research addresses the most pressing challenges and opportunities B2B marketers are navigating right now. From optimizing channel usage and aligning sales and marketing teams to leveraging generative AI and navigating longer sales cycles, the study provides valuable guidance for today’s marketers. Additionally, we take a close look at the evolving importance of data privacy, a topic that’s becoming ever more critical in shaping modern B2B strategies.
The H2 2024 state of B2B pipeline growth
Download the H2 2024 state of B2B pipeline growth study, which examines the latest challenges, opportunities, and areas of interest that marketers are facing, including: channel usage, sales and marketing alignment, generative AI usage, sales cycle length, and data privacy, all from a B2B perspective.
It’s time we talked about integrity, transparency, and quality in B2B lead generation
At 20+years old, digital B2B lead generation has reached maturity. Unfortunately, the industry hasn’t. As the digital first world continues to drive changes in B2B purchasing, marketing and sales, digital lead generation has become a mainstay. At the same time so have fraudulent, low quality and increasingly illegal techniques to create “leads.” It’s time we […]
Understanding Intent Data: A Game-Changer for Modern Marketing
Learn the nuances of intent data, from providers to types,and how you can utilise this data type to help strengthen your marketing efforts.
Maximising Marketing Success with First Party Data: The Complete Guide
Learn about first party data: what it is, how to collect it, and how it differs from other data types like zero and third-party data.
Maximizing Marketing Success with First Party Data: The Complete Guide
Learn about first party data: what it is, how to collect it, and how it differs from other data types like zero and third-party data.
What is content syndication? Yes, some marketers still don’t know
We recently conducted a survey on the State of B2B Pipeline Growth in collaboration with our friends at Demand Metric and one of our most surprising findings was that only 23% of B2B marketers report using content syndication. That’s less than a quarter! Fewer than one in four! This means that 77% of B2B marketers are missing out on […]
Content syndication: Time for a fresh look
There is a lot of truth to the saying that “everything old is new again.” We see this over and over again. Cottage cheese, a diet food darling of the 1950s is having a new moment in popular recipes. Check out Instagram and you’ll see that current fashion is being driven by a nostalgia for […]
Content syndication strategies in today’s B2B marketing world
If you’re a seasoned demand generation marketer, you’ve probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel in B2B marketing, many of us feel like we’re just throwing our money away. Why? Because content syndication efforts are often riddled with poor data […]
What is content syndication
Content Syndication ensures the right people see your content, even if they’ve never heard of you, by republishing assets beyond your company’s website, blog, LinkedIn, or social media accounts.