B2B content syndication: 10 marketing mistakes to avoid
As B2B marketing and sales organizations prioritize account-based revenue strategies, traditional inbound tactics alone can’t provide the quantity or quality of decision-makers to convert target accounts. You simply can’t wait for prospects to find your website through inbound marketing tactics – it won’t scale quickly enough to hit goals. That’s where 3rd-party demand generation and […]
Unveiling the power of content syndication marketing: A fresh perspective
We’ve all been told, over and again, how everything has changed. But as accurate as that statement is, it’s already overused to justify everything, from implementing new processes to spending. Yes, everything went digital. Buyers worked out they could do it themselves. And the pandemic bookends both. Content syndication (CS), some marketers may say, was […]
4 tactics for in-market ABM CS success
Introducing account-based content syndication Generating high-quality leads at the right price, volume, and pacing is a constant challenge for B2B marketers. To meet their lead goals, many marketers rely on content syndication as part of their marketing mix. But there are two familiar challenges with traditional content syndication programs. The first is that content syndication […]
Avoiding common pitfalls of content syndication
The pitfalls of poor strategy Content syndication has become a priority investment for B2B marketers. In fact, the 2022 State of Demand Generation Report showed an increased investment in content syndication more than any other tactic out of a list of 14. While a strong content syndication strategy can effectively generate pipeline for your business, […]
Why you still need content syndication in your marketing mix
Content syndication is a marketing multitool Filling the need for leads At any given moment, only 5% of B2B buyers are in-market and ready to buy your product, according to research by LinkedIn and the Ehrenberg-Bass Institute for Marketing Science. That means marketers need to be making connections with potential customers long before they’re ready […]
Best practices for content syndication follow-up
Make your content work smarter As a key tactic in the B2B revenue marketing toolkit, content syndication can benefit nearly any business if done right. But the way buyers make decisions has changed, so the way you deploy content syndication programs should change. It was once considered best practice to send all leads from content […]