How manual processes are slowing down B2B marketers – and why it’s time to embrace new technologies
Streamline your B2B marketing processes with new technologies. Discover how automation can help you save time and boost productivity.
Sales and Marketing Alignment: The Key to Pipeline Success
Is sales and marketing alignment a myth or a reality? Explore the challenges and benefits of aligning these teams for better lead quality and process efficiency.
Everything We Were Taught About the B2B Buyer’s Journey Was Wrong
Reimagine the B2B buyer’s journey: Discover why traditional notions no longer hold water and how complex B2B purchasing decisions really work.
Unlocking B2B Growth: Insights from Our Latest Study on Pipeline Success
This comprehensive research addresses the most pressing challenges and opportunities B2B marketers are navigating right now. From optimizing channel usage and aligning sales and marketing teams to leveraging generative AI and navigating longer sales cycles, the study provides valuable guidance for today’s marketers. Additionally, we take a close look at the evolving importance of data privacy, a topic that’s becoming ever more critical in shaping modern B2B strategies.
The H2 2024 state of B2B pipeline growth
Download the H2 2024 state of B2B pipeline growth study, which examines the latest challenges, opportunities, and areas of interest that marketers are facing, including: channel usage, sales and marketing alignment, generative AI usage, sales cycle length, and data privacy, all from a B2B perspective.
It’s time we talked about integrity, transparency, and quality in B2B lead generation
At 20+years old, digital B2B lead generation has reached maturity. Unfortunately, the industry hasn’t. As the digital first world continues to drive changes in B2B purchasing, marketing and sales, digital lead generation has become a mainstay. At the same time so have fraudulent, low quality and increasingly illegal techniques to create “leads.” It’s time we […]
Understanding Intent Data: A Game-Changer for Modern Marketing
Learn the nuances of intent data, from providers to types,and how you can utilise this data type to help strengthen your marketing efforts.
Maximizing Marketing Success with First Party Data: The Complete Guide
Learn about first party data: what it is, how to collect it, and how it differs from other data types like zero and third-party data.
Maximising Marketing Success with First Party Data: The Complete Guide
Learn about first party data: what it is, how to collect it, and how it differs from other data types like zero and third-party data.
How Fivetran closed $2.3M+ in new enterprise business
See how Fivetran used complex targeting and ABM through Pipeline360 to create a steady influx of qualified leads who fit their ideal customer persona.