How to repurpose content for your marketing strategy
Content is the cornerstone of any good B2B marketing strategy. It serves as a strategic tool to connect with our target audience, build brand awareness, engage potential customers, and ultimately drive pipeline. In fact, in a recent survey on B2B marketing budgets, content creation and strategy came in as the #2 area of marketing investment […]
Marketing spend infographic: 2023 state of B2B marketing budget survey
Last Autumn we conducted a survey with global research and advisory firm Demand Metric to understand how B2B marketers were planning for 2023 amidst looming economic uncertainty. The report found that nearly 60% of B2B marketers report current budgets for marketing plans are being cut or staying flat and two-thirds of marketers are expected to accomplish the […]
How to use display ads to make your digital advertising more precise
Display ads, they’re 101 in digital marketing. But, perhaps, because of how reliant we are on them; how successful a tool they’ve become for generating awareness, and their ubiquity, we’ve stopped thinking about how best to use them, let alone optimising to guarantee bang for buck. While many internet users will complain about ‘damn pop-ups’, […]