Content syndication best practices: a guide
Contеnt syndication is a powеrful stratеgy to amplify your contеnt’s reach and engagement to your target audience. But how do you ensure you’re doing content syndication right? In a recent study on “The State of B2B Pipeline Growth,” we found that 1 out of 3 B2B marketers don’t know what content syndication is or how […]
What is content syndication? Yes, some marketers still don’t know
We recently conducted a survey on the State of B2B Pipeline Growth in collaboration with our friends at Demand Metric and one of our most surprising findings was that only 23% of B2B marketers report using content syndication. That’s less than a quarter! Fewer than one in four! This means that 77% of B2B marketers are missing out on […]
Content syndication: Time for a fresh look
There is a lot of truth to the saying that “everything old is new again.” We see this over and over again. Cottage cheese, a diet food darling of the 1950s is having a new moment in popular recipes. Check out Instagram and you’ll see that current fashion is being driven by a nostalgia for […]
Syndicating content: Delivering the precision of ABM at the scale of demand marketing
In today’s dynamic B2B marketing landscape, there’s a growing need for a refined approach that seamlessly integrates the precision of Account-Based Marketing (ABM) with the expansive reach of demand generation. This evolution is essential to effectively navigate the shifts in buyer behaviour and harness the power of insights from intent and ABM platforms. Enter account-based […]
Content syndication strategies in today’s B2B marketing world
If you’re a seasoned demand generation marketer, you’ve probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel in B2B marketing, many of us feel like we’re just throwing our money away. Why? Because content syndication efforts are often riddled with poor data […]
B2B content syndication: 10 marketing mistakes to avoid
As B2B marketing and sales organizations prioritize account-based revenue strategies, traditional inbound tactics alone can’t provide the quantity or quality of decision-makers to convert target accounts. You simply can’t wait for prospects to find your website through inbound marketing tactics – it won’t scale quickly enough to hit goals. That’s where 3rd-party demand generation and […]
Unveiling the power of content syndication marketing: A fresh perspective
We’ve all been told, over and again, how everything has changed. But as accurate as that statement is, it’s already overused to justify everything, from implementing new processes to spending. Yes, everything went digital. Buyers worked out they could do it themselves. And the pandemic bookends both. Content syndication (CS), some marketers may say, was […]
How Can Content Syndication Platforms Revolutionise Your Marketing Strategy?
Maximising the reach and engagement of your content is paramount in today’s dynamic digital landscape. This is whеrе contеnt syndication platforms comе into play, offering powerful tools to distributе your contеnt across a widе array of channеls. In this article, wе’ll delve into what contеnt syndication platforms arе, discuss somе of thе bеst platforms available, […]
Content Syndication Best Practices: A Guide
Contеnt syndication is a powеrful stratеgy to amplify your contеnt’s reach and engagement to your target audience. But how do you ensure you’re doing content syndication right? In a recent study on “The State of B2B Pipeline Growth,” we found that 1 out of 3 B2B marketers don’t know what content syndication is or how […]