What is content syndication? Yes, some marketers still don’t know
We recently conducted a survey on the State of B2B Pipeline Growth in collaboration with our friends at Demand Metric and one of our most surprising findings was that only 23% of B2B marketers report using content syndication. That’s less than a quarter! Fewer than one in four! This means that 77% of B2B marketers are missing out on […]
Content syndication: Time for a fresh look
There is a lot of truth to the saying that “everything old is new again.” We see this over and over again. Cottage cheese, a diet food darling of the 1950s is having a new moment in popular recipes. Check out Instagram and you’ll see that current fashion is being driven by a nostalgia for […]
Content syndication strategies in today’s B2B marketing world
If you’re a seasoned demand generation marketer, you’ve probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel in B2B marketing, many of us feel like we’re just throwing our money away. Why? Because content syndication efforts are often riddled with poor data […]
B2B content syndication: 10 marketing mistakes to avoid
As B2B marketing and sales organizations prioritize account-based revenue strategies, traditional inbound tactics alone can’t provide the quantity or quality of decision-makers to convert target accounts. You simply can’t wait for prospects to find your website through inbound marketing tactics – it won’t scale quickly enough to hit goals. That’s where 3rd-party demand generation and […]