Content syndication: Time for a fresh look
There is a lot of truth to the saying that “everything old is new again.” We see this over and over again. Cottage cheese, a diet food darling of the 1950s is having a new moment in popular recipes. Check out Instagram and you’ll see that current fashion is being driven by a nostalgia for […]
Fueling account-based demand: Pipeline360 and the cross-channel media advantage
Being a revenue marketer in 2023 is hard. The lead generation landscape has changed, today’s buyers crave a personalized yet self-serve journey when it comes to researching, evaluating, and purchasing a solution. According to Harvard Business Review, 43% of buyers now prefer a rep free experience, which means that revenue marketers must seize the opportunity to […]
Driving predictable pipeline: The power of intent data + Pipeline360
In a B2B marketer’s perfect world, target accounts would magically navigate to our websites at just the right time during the purchasing journey. Not only would the right audience show up at the optimal time, but they would also be presented with the precise messaging to elicit our desired action. Imagine focusing on the accounts […]
Syndicating content: Delivering the precision of ABM at the scale of demand marketing
In today’s dynamic B2B marketing landscape, there’s a growing need for a refined approach that seamlessly integrates the precision of Account-Based Marketing (ABM) with the expansive reach of demand generation. This evolution is essential to effectively navigate the shifts in buyer behaviour and harness the power of insights from intent and ABM platforms. Enter account-based […]
Content syndication strategies in today’s B2B marketing world
If you’re a seasoned demand generation marketer, you’ve probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel in B2B marketing, many of us feel like we’re just throwing our money away. Why? Because content syndication efforts are often riddled with poor data […]
12 repeatable demand generation activities that drive results
Today, your buyers are demanding a totally different kind of buying experience—one that’s connected, aligned, personalized, and responsive. It’s your job to deliver. And we’re here to help. We’ll help you revitalize tried-and-true strategies with new, omnichannel, buyer-driven approaches that target buyers and accounts precisely—the demand generation activities that promise the biggest payoffs. We’re constantly […]
How to benefit from an integrated marketing campaign
Marketing, some would have you believe, has undergone such a dramatic change in recent years that your tactics and technology are obsolete, or blunted to the point where ROI rarely occurs or is impossible to measure. Because — and I’m sure you can probably recite this by heart — “buying groups, not buyers” are in […]
B2B content syndication: 10 marketing mistakes to avoid
As B2B marketing and sales organizations prioritize account-based revenue strategies, traditional inbound tactics alone can’t provide the quantity or quality of decision-makers to convert target accounts. You simply can’t wait for prospects to find your website through inbound marketing tactics – it won’t scale quickly enough to hit goals. That’s where 3rd-party demand generation and […]
Unveiling the power of content syndication marketing: A fresh perspective
We’ve all been told, over and again, how everything has changed. But as accurate as that statement is, it’s already overused to justify everything, from implementing new processes to spending. Yes, everything went digital. Buyers worked out they could do it themselves. And the pandemic bookends both. Content syndication (CS), some marketers may say, was […]
How to repurpose content for your marketing strategy
Content is the cornerstone of any good B2B marketing strategy. It serves as a strategic tool to connect with our target audience, build brand awareness, engage potential customers, and ultimately drive pipeline. In fact, in a recent survey on B2B marketing budgets, content creation and strategy came in as the #2 area of marketing investment […]