B2B content syndication: 10 marketing mistakes to avoid
As B2B marketing and sales organizations prioritize account-based revenue strategies, traditional inbound tactics alone can’t provide the quantity or quality of decision-makers to convert target accounts. You simply can’t wait for prospects to find your website through inbound marketing tactics – it won’t scale quickly enough to hit goals. That’s where 3rd-party demand generation and […]
Unveiling the power of content syndication marketing: A fresh perspective
We’ve all been told, over and again, how everything has changed. But as accurate as that statement is, it’s already overused to justify everything, from implementing new processes to spending. Yes, everything went digital. Buyers worked out they could do it themselves. And the pandemic bookends both. Content syndication (CS), some marketers may say, was […]
How to repurpose content for your marketing strategy
Content is the cornerstone of any good B2B marketing strategy. It serves as a strategic tool to connect with our target audience, build brand awareness, engage potential customers, and ultimately drive pipeline. In fact, in a recent survey on B2B marketing budgets, content creation and strategy came in as the #2 area of marketing investment […]
Marketing spend infographic: 2023 state of B2B marketing budget survey
Last Autumn we conducted a survey with global research and advisory firm Demand Metric to understand how B2B marketers were planning for 2023 amidst looming economic uncertainty. The report found that nearly 60% of B2B marketers report current budgets for marketing plans are being cut or staying flat and two-thirds of marketers are expected to accomplish the […]
How to use display ads to make your digital advertising more precise
Display ads, they’re 101 in digital marketing. But, perhaps, because of how reliant we are on them; how successful a tool they’ve become for generating awareness, and their ubiquity, we’ve stopped thinking about how best to use them, let alone optimising to guarantee bang for buck. While many internet users will complain about ‘damn pop-ups’, […]
How Can Content Syndication Platforms Revolutionise Your Marketing Strategy?
Maximising the reach and engagement of your content is paramount in today’s dynamic digital landscape. This is whеrе contеnt syndication platforms comе into play, offering powerful tools to distributе your contеnt across a widе array of channеls. In this article, wе’ll delve into what contеnt syndication platforms arе, discuss somе of thе bеst platforms available, […]
Content Syndication Best Practices: A Guide
Contеnt syndication is a powеrful stratеgy to amplify your contеnt’s reach and engagement to your target audience. But how do you ensure you’re doing content syndication right? In a recent study on “The State of B2B Pipeline Growth,” we found that 1 out of 3 B2B marketers don’t know what content syndication is or how […]