How to consider customer buying journeys in your digital nurture program
B2B marketers might be able to fill the sales funnel with leads. Have an arsenal of compelling assets to get potential customers onboard. And maybe even a plan to nudge them along the nurture to commit. But if any part of the campaign relies on guesswork is influenced by desire, not data the only guarantee […]
Cookies are great but customer segmentation analysis is delicious
Marketers exist in a climate of change with the digital landscape forever melting existing best practice models and emboldening buying groups towards self-sufficiency. Amid the upheaval, there are two constants budgets shrinking, or stagnating, and regulatory bodies tightening loopholes that allow marketers to easily target new business. The challenges of the job are not only […]
Mastering ABM: The power of cross-channel marketing in ever-changing B2B marketing
Cross-Channel ABM (account-based marketing) is doing everything right, all at once and in the forever-changing landscape of B2B marketing, any other approach is going to lead to leads being lost, time wasted, and opportunities missed. It’s unloading the entire arsenal, with the precision of a laser, to reach every member of the buying group, at […]
Content syndication: Time for a fresh look
There is a lot of truth to the saying that “everything old is new again.” We see this over and over again. Cottage cheese, a diet food darling of the 1950s is having a new moment in popular recipes. Check out Instagram and you’ll see that current fashion is being driven by a nostalgia for […]
Fueling account-based demand: Pipeline360 and the cross-channel media advantage
Being a revenue marketer in 2023 is hard. The lead generation landscape has changed, today’s buyers crave a personalized yet self-serve journey when it comes to researching, evaluating, and purchasing a solution. According to Harvard Business Review, 43% of buyers now prefer a rep free experience, which means that revenue marketers must seize the opportunity to […]
Driving predictable pipeline: The power of intent data + Pipeline360
In a B2B marketer’s perfect world, target accounts would magically navigate to our websites at just the right time during the purchasing journey. Not only would the right audience show up at the optimal time, but they would also be presented with the precise messaging to elicit our desired action. Imagine focusing on the accounts […]
Syndicating content: Delivering the precision of ABM at the scale of demand marketing
In today’s dynamic B2B marketing landscape, there’s a growing need for a refined approach that seamlessly integrates the precision of Account-Based Marketing (ABM) with the expansive reach of demand generation. This evolution is essential to effectively navigate the shifts in buyer behaviour and harness the power of insights from intent and ABM platforms. Enter account-based […]
Content syndication strategies in today’s B2B marketing world
If you’re a seasoned demand generation marketer, you’ve probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel in B2B marketing, many of us feel like we’re just throwing our money away. Why? Because content syndication efforts are often riddled with poor data […]
12 repeatable demand generation activities that drive results
Today, your buyers are demanding a totally different kind of buying experience one that’s connected, aligned, personalized, and responsive. It’s your job to deliver. And we’re here to help. We’ll help you revitalize tried-and-true strategies with new, omnichannel, buyer-driven approaches that target buyers and accounts precisely the demand generation activities that promise the biggest payoffs. […]
How to benefit from an integrated marketing campaign
Marketing, some would have you believe, has undergone such a dramatic change in recent years that your tactics and technology are obsolete, or blunted to the point where ROI rarely occurs or is impossible to measure. Because and I’m sure you can probably recite this by heart “buying groups, not buyers” are in the driving […]