Demand better B2B leads through better data privacy and compliance
B2B lead generation has had an image problem for years. With good reason. B2B marketers have struggled with poor data sources, fraudulent providers and leads that don’t convert, frustrating marketing and sales teams and ultimately holding the industry back. In fact, Pipeline360, in collaboration with Demand Metric, recently conducted a survey of 400+ B2B marketers […]
3 foolproof ways to accelerate your partner & alliance marketing pipeline
Partner and alliance marketing stands out as a powerful lever for business growth. Engaging partners in Go-To-Market initiatives creates more qualified leads, quicker sales processes, improved conversion rates, larger transactions, and, most importantly, trust.
What I learned at B2BMX 2024 – Insights & highlights
The team at Pipeline360 recently had the pleasure of attending the 2024 B2BMX event in beautiful Scottsdale. It was a great opportunity to introduce our recently launched brand to hundreds of top B2B marketers, learn a ton, and ultimately walk away inspired to continue our mission of helping marketers solve their top challenges. And when I wasn’t […]
B2B sales is horribly broken: What’s the fix?
The traditional B2B sales model is facing a crisis of relevance and effectiveness. Marketing can’t reach their pipeline goals, Sales can’t close their deals, and the longstanding problem of Marketing and Sales alignment is getting worse. At Pipeline360, we recently conducted a survey on “The State of B2B Pipeline Growth” and found that 80% of […]
Fueling B2B growth: Driving Branded Demand
B2B marketers are running out of fuel. They’re strapped for budget and resources yet expected to reach ever increasing targets. In fact, Pipeline360, in collaboration with Demand Metric, recently conducted a survey of 400+ B2B marketers in North America and the UK on “The State of B2B Pipeline Growth,” and found that 1 out of […]
B2B marketing trends: The realities of marketing pipeline growth in 2024
As we enter 2024, one thing is certain, B2B marketers will need to remain agile as change has become the norm. With changing market dynamics, complex technologies and rapidly evolving privacy regulations, today’s B2B marketers are facing challenges that require solutions that reduce complexity and deliver outcomes. At Pipeline360, Integrate’s newly launched Media (Marketplace) arm, […]
Fueling account-based demand: Pipeline360 and the cross-channel media advantage
Being a revenue marketer in 2023 is hard. The lead generation landscape has changed, today’s buyers crave a personalized yet self-serve journey when it comes to researching, evaluating, and purchasing a solution. According to Harvard Business Review, 43% of buyers now prefer a rep free experience, which means that revenue marketers must seize the opportunity to […]
Driving predictable pipeline: The power of intent data + Pipeline360
In a B2B marketer’s perfect world, target accounts would magically navigate to our websites at just the right time during the purchasing journey. Not only would the right audience show up at the optimal time, but they would also be presented with the precise messaging to elicit our desired action. Imagine focusing on the accounts […]
How to repurpose content for your marketing strategy
Content is the cornerstone of any good B2B marketing strategy. It serves as a strategic tool to connect with our target audience, build brand awareness, engage potential customers, and ultimately drive pipeline. In fact, in a recent survey on B2B marketing budgets, content creation and strategy came in as the #2 area of marketing investment […]