Death of a salesman: How to engage B2B buying groups when no one wants to take your call
No one wants to talk to sales anymore. Customers say they want to spend just 5 percent of their time speaking to the person who will seal the deal. What they want is to be educated on your solution with a seamless carousel of curated content, and if the product is a perfect fit, then, […]
How to consider customer buying journeys in your digital nurture program
B2B marketers might be able to fill the sales funnel with leads. Have an arsenal of compelling assets to get potential customers onboard. And maybe even a plan to nudge them along the nurture to commit. But if any part of the campaign relies on guesswork — is influenced by desire, not data — the […]
Cookies are great but customer segmentation analysis is delicious
Marketers exist in a climate of change with the digital landscape forever melting existing best practice models and emboldening buying groups towards self-sufficiency. Amid the upheaval, there are two constants — budgets shrinking, or stagnating, and regulatory bodies tightening loopholes that allow marketers to easily target new business. The challenges of the job are not […]
Mastering ABM: The power of cross-channel marketing in ever-changing B2B marketing
Cross-Channel ABM (account-based marketing) is doing everything right, all at once and in the forever-changing landscape of B2B marketing, any other approach is going to lead to leads being lost, time wasted, and opportunities missed. It’s unloading the entire arsenal, with the precision of a laser, to reach every member of the buying group, at […]
Syndicating content: Delivering the precision of ABM at the scale of demand marketing
In today’s dynamic B2B marketing landscape, there’s a growing need for a refined approach that seamlessly integrates the precision of Account-Based Marketing (ABM) with the expansive reach of demand generation. This evolution is essential to effectively navigate the shifts in buyer behaviour and harness the power of insights from intent and ABM platforms. Enter account-based […]
How to benefit from an integrated marketing campaign
Marketing, some would have you believe, has undergone such a dramatic change in recent years that your tactics and technology are obsolete, or blunted to the point where ROI rarely occurs or is impossible to measure. Because — and I’m sure you can probably recite this by heart — “buying groups, not buyers” are in […]
Unveiling the power of content syndication marketing: A fresh perspective
We’ve all been told, over and again, how everything has changed. But as accurate as that statement is, it’s already overused to justify everything, from implementing new processes to spending. Yes, everything went digital. Buyers worked out they could do it themselves. And the pandemic bookends both. Content syndication (CS), some marketers may say, was […]
Marketing spend infographic: 2023 state of B2B marketing budget survey
Last Autumn we conducted a survey with global research and advisory firm Demand Metric to understand how B2B marketers were planning for 2023 amidst looming economic uncertainty. The report found that nearly 60% of B2B marketers report current budgets for marketing plans are being cut or staying flat and two-thirds of marketers are expected to accomplish the […]
How to use display ads to make your digital advertising more precise
Display ads, they’re 101 in digital marketing. But, perhaps, because of how reliant we are on them; how successful a tool they’ve become for generating awareness, and their ubiquity, we’ve stopped thinking about how best to use them, let alone optimising to guarantee bang for buck. While many internet users will complain about ‘damn pop-ups’, […]
How Can Content Syndication Platforms Revolutionise Your Marketing Strategy?
Maximising the reach and engagement of your content is paramount in today’s dynamic digital landscape. This is whеrе contеnt syndication platforms comе into play, offering powerful tools to distributе your contеnt across a widе array of channеls. In this article, wе’ll delve into what contеnt syndication platforms arе, discuss somе of thе bеst platforms available, […]