Fueling account-based demand: Pipeline360 and the cross-channel media advantage
Being a revenue marketer in 2023 is hard. The lead generation landscape has changed, today’s buyers crave a personalized yet self-serve journey when it comes to researching, evaluating, and purchasing a solution. According to Harvard Business Review, 43% of buyers now prefer a rep free experience, which means that revenue marketers must seize the opportunity to […]
Driving predictable pipeline: The power of intent data + Pipeline360
In a B2B marketer’s perfect world, target accounts would magically navigate to our websites at just the right time during the purchasing journey. Not only would the right audience show up at the optimal time, but they would also be presented with the precise messaging to elicit our desired action. Imagine focusing on the accounts […]
12 repeatable demand generation activities that drive results
Today, your buyers are demanding a totally different kind of buying experience one that’s connected, aligned, personalized, and responsive. It’s your job to deliver. And we’re here to help. We’ll help you revitalize tried-and-true strategies with new, omnichannel, buyer-driven approaches that target buyers and accounts precisely the demand generation activities that promise the biggest payoffs. […]