How agencies can fuel B2B growth: Driving Branded Demand
B2B marketers are being battered by a perfect storm of challenges, but for agencies, this offers a unique opportunity. And all the solution costs is a little trust. Marketers need help. Buyers are autonomous now, and teams have less budget and resources to reach and influence them, creating pipeline problems. Sales are getting stifled and […]
What is content syndication? Yes, some marketers still don’t know
We recently conducted a survey on the State of B2B Pipeline Growth in collaboration with our friends at Demand Metric and one of our most surprising findings was that only 23% of B2B marketers report using content syndication. That’s less than a quarter! Fewer than one in four! This means that 77% of B2B marketers are missing out on […]
What I learned at B2BMX 2024 – Insights & highlights
The team at Pipeline360 recently had the pleasure of attending the 2024 B2BMX event in beautiful Scottsdale. It was a great opportunity to introduce our recently launched brand to hundreds of top B2B marketers, learn a ton, and ultimately walk away inspired to continue our mission of helping marketers solve their top challenges. And when I wasn’t […]
Buyers are on their own journey – But sales can still pull the strings
Here’s something you won’t hear many people, if any, say this year: Sales, your job may have just got easier. Really? Hear me out. The fact buyers are now doing it all themselves is often cited as a reason closing deals has become more challenging. But it also means there’s less need to chase them. […]
B2B sales is horribly broken: What’s the fix?
The traditional B2B sales model is facing a crisis of relevance and effectiveness. Marketing can’t reach their pipeline goals, Sales can’t close their deals, and the longstanding problem of Marketing and Sales alignment is getting worse. At Pipeline360, we recently conducted a survey on “The State of B2B Pipeline Growth” and found that 80% of […]
Fueling B2B growth: Driving Branded Demand
B2B marketers are running out of fuel. They’re strapped for budget and resources yet expected to reach ever increasing targets. In fact, Pipeline360, in collaboration with Demand Metric, recently conducted a survey of 400+ B2B marketers in North America and the UK on “The State of B2B Pipeline Growth,” and found that 1 out of […]
B2B marketing trends: The realities of marketing pipeline growth in 2024
As we enter 2024, one thing is certain, B2B marketers will need to remain agile as change has become the norm. With changing market dynamics, complex technologies and rapidly evolving privacy regulations, today’s B2B marketers are facing challenges that require solutions that reduce complexity and deliver outcomes. At Pipeline360, Integrate’s newly launched Media (Marketplace) arm, […]
Death of a salesman: How to engage B2B buying groups when no one wants to take your call
No one wants to talk to sales anymore. Customers say they want to spend just 5 percent of their time speaking to the person who will seal the deal. What they want is to be educated on your solution with a seamless carousel of curated content, and if the product is a perfect fit, then, […]
How to consider customer buying journeys in your digital nurture program
B2B marketers might be able to fill the sales funnel with leads. Have an arsenal of compelling assets to get potential customers onboard. And maybe even a plan to nudge them along the nurture to commit. But if any part of the campaign relies on guesswork — is influenced by desire, not data — the […]
Cookies are great but customer segmentation analysis is delicious
Marketers exist in a climate of change with the digital landscape forever melting existing best practice models and emboldening buying groups towards self-sufficiency. Amid the upheaval, there are two constants — budgets shrinking, or stagnating, and regulatory bodies tightening loopholes that allow marketers to easily target new business. The challenges of the job are not […]