Introducing our purpose-built B2B display advertising platform – Helping marketers fuel Branded Demand
Buyers now demand seamless, personalised experiences, yet marketers are still falling short. Despite understanding the importance of precise targeting and personalisation – delivering the right message to potential customers at the perfect moment is a task that uncovers more challenges than solutions. With buyers sending more ‘do not disturb’ signals and navigating a labyrinth of […]
Pipeline360 launches new display advertising platform
Easy-to-Use, Flexible Branded Demand Solution Leverages AI and First-Party Data Segments to Scale Reach Boulder, CO and Worldwide – July 16, 2024 – Pipeline360, Integrate’s media business, announced the launch of a new, easy-to-use, flexible display advertising platform that pairs with content syndication for an integrated Branded Demand offering. The enhanced display platform is purpose-built for B2B
It’s time we talked about integrity, transparency, and quality in B2B lead generation
At 20+years old, digital B2B lead generation has reached maturity. Unfortunately, the industry hasn’t. As the digital first world continues to drive changes in B2B purchasing, marketing and sales, digital lead generation has become a mainstay. At the same time so have fraudulent, low quality and increasingly illegal techniques to create “leads.” It’s time we […]
Understanding Intent Data: A Game-Changer for Modern Marketing
Learn the nuances of intent data, from providers to types,and how you can utilise this data type to help strengthen your marketing efforts.
Maximising Marketing Success with First Party Data: The Complete Guide
Learn about first party data: what it is, how to collect it, and how it differs from other data types like zero and third-party data.
Maximizing Marketing Success with First Party Data: The Complete Guide
Learn about first party data: what it is, how to collect it, and how it differs from other data types like zero and third-party data.