Where Will B2B Marketers Place Their Bets in 2027?

As organizations head into 2027 planning, one question looms large: what deserves more investment and what no longer earns our confidence? 

Join Pipeline360 and a panel of B2B marketing leaders for an insightful conversation about the signals, strategies, and priorities shaping marketing investment in the year ahead. 

Drawing on findings from the latest Pipeline Confidence Pulse Study, we’ll explore which signals revenue teams trust, where confidence breaks down, and what high-performing organizations are doing differently to drive greater clarity and momentum across the funnel. 

We’ll bring the research into the real world with a panel discussion moderated by Pipeline360, where marketing leaders will share how these challenges are showing up within their own organizations and how they’re influencing their strategies, priorities, and investment decisions for 2027. 

Following the panel, the conversation continues over food and drinks, with plenty of time to network, exchange ideas, and connect with fellow B2B marketing leaders. 

Expect fresh research, candid perspectives, and meaningful conversations with peers as we look ahead to what will shape B2B marketing in 2027. 

Event Details

Thursday, October 15, 2026 | 9 AM
Cecconi’s Shoreditch – Private Room
58 Redchurch Street, London, UK