What we learnt at our brand summit: Branded Demand – When two tactics become one
In the Tuscan countryside in June, nine marketing leaders from enterprise SaaS businesses across the UK and Europe, came together to discuss and learn about Branded Demand a marriage of tactics as harmonious and rewarding as the vineyards and olive groves that dot the rolling hillsides of the postcard-perfect destination. For too long, brand and […]
GDPR celebrated its sixth birthday in May – But privacy laws are still evolving
The 25th of May marked six years since the General Data Protection Regulation (GDPR) came into effect, forever changing the way sales and marketing operate. As a result of Brexit, the UK stopped being part of the EU and therefore the EU GDPR ceased to protect the rights and freedoms of the UK citizens regarding their personal […]
It’s time we talked about integrity, transparency, and quality in B2B lead generation
At 20+years old, digital B2B lead generation has reached maturity. Unfortunately, the industry hasn’t. As the digital first world continues to drive changes in B2B purchasing, marketing and sales, digital lead generation has become a mainstay. At the same time so have fraudulent, low quality and increasingly illegal techniques to create “leads.” It’s time we […]
Navigating budget constraints: Unveiling the true costs of successful marketing
To close deals, sales need a steady pipeline of high-quality leads, and marketing is the machine that delivers them. But when the business bottom line is hurting, and that’s sadly common for a lot of companies in recent years, the marketing budget is often seen as an easy place to make savings. The rationale, in […]
It’s time to put to bed the ‘Marketers are from Mars, sales are from Venus mentality’
Marketing is a challenging job, but the good news is you don’t need a bigger budget or new technology to succeed this year. But you will need to change: new year, new you! With ChiefMartec estimating that there are now over 11,000 martech products in the marketplace, marketing has been truly mechanised. Yet, the human touch remains fundamental to […]
Understanding Intent Data: A Game-Changer for Modern Marketing
Learn the nuances of intent data, from providers to types,and how you can utilise this data type to help strengthen your marketing efforts.
Maximizing Marketing Success with First Party Data: The Complete Guide
Learn about first party data: what it is, how to collect it, and how it differs from other data types like zero and third-party data.
Our big Texas takeaways from Forrester B2B Summit 2024
The team at Pipeline360 spent the past few days in Austin, TX (yee-haw!) at the Forrester B2B Summit. As a native Texan, having grown up just 200 miles north in Dallas, Austin has always been near and dear to my heart. The BBQ, breakfast tacos, tech presence, and overall vibe make this a great city […]
Account-Based Marketing: Tools, Platforms, and Software
Businеssеs increasingly rely on personalized strategies to capturе thе attеntion of high valuе accounts. This has brought Account-Basеd Markеting (ABM) to thе forefront, offering a more targеtеd and efficient way to convеrt kеy accounts into long tеrm customеrs. Lеvеraging thе right tools and platforms is crucial for companies aiming to rеfinе thеir ABM stratеgy. This […]
Mastering Account-Based Marketing Strategy: Tactics for Targeted Success
Discover the essentials of an account-based marketing strategy. Learn the top tactics and steps to create a successful ABM plan and boost your pipeline.