B2B revenue teams have more buyer signals than ever. Far fewer of them are signals anyone actually trusts.
Our latest research, based on a survey of 526 marketing and sales leaders across five countries, examines the gap between the signals teams act on and the signals they believe. Forty-three percent act on email engagement. About one in four say they fully trust it.
The report explores what separates higher-performing teams, where marketing and sales disagree about what makes a signal credible, how visibility across the buying group shapes follow-up, and what revenue leaders expect from AI in their 2027 plans.
Download the full report to learn more.
