AI is reshaping more than the technology we bring to market, it’s changing how partners build demand, engage customers, orchestrate ecosystems, and drive growth together. For partner and ecosystem marketers, the opportunity is significant, but so is the need to rethink the traditional GTM playbook.
In this episode of The Voice of Partner Marketing, Claire D’Antoni, Director of Partner Marketing at Sumo Logic; Ryan de la Parra, VP of Partner & Field Marketing at Myriad360; and Dina Habib OMara, Global Industry Strategy, Partner GTM Co-Sell Lead at Microsoft, bring perspectives from across the partner ecosystem, from technology and solution providers to one of the world’s largest partner platforms.
Together, they explore the new rules of partner GTM in an AI-driven world and what they mean for marketers responsible for turning partnerships into measurable growth.
In this episode, you’ll hear about:
- How AI is changing the partner marketing playbook and where it can help marketers move faster, personalize at scale, and create more meaningful partner and customer engagement.
- Why orchestration is becoming the new GTM advantage, from aligning partner and field marketing to activating co-sell motions and connecting the right partners, solutions, and opportunities around customer needs.
- What tomorrow’s partner marketer looks like, including the capabilities, mindset, and cross-functional influence marketers need as ecosystems become more complex and AI transforms how partners go to market together.
