New Research Reveals How B2B Buyers Actually Evaluate Partner Solutions
The way B2B technology decisions are made has fundamentally changed.
Today’s buyers aren’t acting alone. They’re operating as part of increasingly complex buying committees that span IT, Finance, Security, Procurement, Executive Leadership, and beyond. At the same time, AI has become a critical part of how these stakeholders research, evaluate, and compare solutions.
The result? Traditional partner marketing strategies are no longer enough.
Based on a survey of 859 IT and business decision-makers across North America, EMEA, APAC, and Latin America, this research uncovers how modern buying committees make decisions, how AI is influencing every stage of the purchase journey, and what partner marketers must do to stay relevant.
Download the Research Report to Learn:
- Why buying committees are larger, more diverse, and harder to influence than ever before
- How 89% of buyers are using AI throughout the buying process
- Which stakeholders have the greatest influence on partner solution decisions
- What content buyers trust most at each stage of the journey
- How content preferences differ by region, industry, and buying stage
- The key factors that build trust in AI-powered solutions
- What buyers expect after the sale—and how post-sale engagement drives expansion opportunities
- Six practical strategies for building a modern partner marketing program
Success in today’s market requires more than generating awareness. It requires understanding how buying committees evaluate solutions, how AI is shaping decision-making, and how to deliver the right content to the right stakeholders at the right time.
Download the report to discover the strategies leading partner marketers are using to win in the age of AI-empowered buying committees.
